Let's get one thing clear: we are serious hockey fans, but if the NHL, the 30 franchises, Reebox, Nike, and just about everyone else are going to choose to sell hockey by stripping their players down and parading them around half naked or dressed up in the newest fashions ... what are we supposed to do? You don't look a gift horse in the mouth :)

At the same time, nobody wants to live in a world where hockey games are overrun by girls just looking for cute guys (so called "puck bunnies") with no understanding or appreciation for the talent level of the players being worshipped. HOS is an open discussion for smart hockey women about the way in which players are sold and how the league uses sex, fashion and other nonhockey imagery to market the game and build the cult of personality around their stars. Feel free to post your favorite pictures of your favorite players and discuss them with other fans

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• Uploading watermarked images is frowned upon, but not prohibited. However, uploading images in which you have REMOVED the watermark or copyright info IS prohibited. Images are watermarked for a reason.
• Please keep comments and discussions civil :)
• The Admin reserves the right to remove any image posted to fluffy-seme at any time, for any reason without notice (although we probably will send you a message to let you know) if so please do not reupload.
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The following players have already been objectified (hooray!):  

Sean Avery, Nicklas Backstrom, Blair Betts, Ty Conklin, Sidney Crosby, Rick DiPietro, Chris Drury, Brandon Dubinsky, Fedor Fedorov, Sergei Fedorov, Marc-Andre Fleury, Scott Gomez, Sergei Gonchar, Mike Green, Jarome Iginla, Jaromir Jagr, David Krejci, Brooks Laich, Milan Lucic, Henrik Lundqvist, Evgeni Malkin, Markus Naslund, Michal Neuvirth, Robert Nilsson, Alexander Ovechkin, Zach Parise, Carey Price, Petr Prucha, Alexander Semin, Adam Svoboda, Jose Theodore, Aaron Voros, Nikolai Zherdev